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Sales volume and prices of thermal paper rolls exported to Southeast Asia are both on the rise, driven by strong demand for e‑commerce logistics shipping labels.
Release date:
2026-05-28 15:36
Source:
Summary:
In recent years, thermal roll paper has seen both volume and prices rise in the Southeast Asian market, driven by the robust growth of the e‑commerce logistics sector.
In recent years, thermal roll paper has seen both volume and prices rise in the Southeast Asian market, driven by the robust growth of the e‑commerce logistics sector. As e‑commerce penetration continues to expand across the region, parcel‑delivery volumes have surged, leading to a substantial increase in demand for thermal electronic waybills. With advantages such as fast printing speeds, low costs, and minimal error rates, thermal paper is widely used for express delivery notes, shipping and receiving lists, and other applications, making it the industry’s preferred choice.
According to export data, China remains the leading supplier of thermal paper to Southeast Asia, with export volumes continuing to grow. Taking Vietnam as an example, its packaging industry has been expanding at an annual rate of 15%–20%, and the rapid development of e‑commerce is boosting demand for cardboard packaging, which in turn is driving up consumption of thermal paper. Meanwhile, domestic production capacity in Southeast Asia remains limited; although countries like Indonesia have launched new thermal‑roll projects, they still rely on imports for thermal paper, thereby creating market opportunities for Chinese companies.
On the pricing front, despite upward pressure from rising raw-material costs, robust demand has kept thermal paper prices on a steady upward trajectory. Moreover, tariff advantages stemming from Southeast Asian free-trade agreements have further bolstered the export competitiveness of Chinese thermal paper.
Looking ahead, as the Southeast Asian e‑commerce market continues to expand, exports of thermal paper rolls are expected to maintain their growth trajectory, opening up new opportunities for the industry.
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